This is an arrangement where an account is bought in bulk by a third party or otherwise called the web host reseller from a principal web host provider. The web host reseller then resells the alloted hard disk space to customers in an attempt to gain profit.
Going further ahead, this is a form of business wherein an account which is usually a product or a service is bought by a reseller from another company, repackaged with more added value and then sold to other companies under the reseller’s account. The adding of more value to the product is a way of enticing the potential customers to purchase from the reseller rather than buying from the pricipal company. These added value are usually extras in the form of website designs, technical support or maintenance.