The iPhone 8 Will Arrive In September In Limited Quantities And A $1100 Price Tag – JP Morgan Analyst Rod Hall

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Jul 19, 2017

As we head towards September, the rumor mill isn’t very optimistic for the Apple iPhone 8. Earlier in the year, we saw a lot of hype around the device. Cupertino has after all not made any serious upgrades to the lineup over the past couple of years, and this year’s iPhone is rumored to make up for all of these. However, now it’s starting to look like the company has bitten off more than it can chew. There’s more information on the smartphone today, this time courtesy of JP Morgan. Take a look below to find out more.

The Apple iPhone 8 Will Launch In September In Limited Quantities And A $1100 Price Tag Claims JP Morgan

With all the information that’s floating around for the iPhone 8, we’re not sure about what to believe. One thing’s for sure though. Apple really is facing production constraints with the smartphone. While Tim Cook’s elaborately constructed supply chain might have done well in a time of moderate specialization, it’s breaking down now. Apple’s manufacturing partners simply do not have the adequate resources to produce sufficient iPhone 8 components.

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It’s interesting how Apple, who isn’t known for its supplier benevolence, is now facing supply chain issues. Recent reports claim that the company’s ODM partners in China face yield issues with respect to the iPhone 8. This, will result in production being delayed to November/December. It isn’t a good sign for Apple, which has witnessed iPhone demand go down over the past couple of years.

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However, today we’ve got a fresh report from investment bank JP Morgan. Their Apple analyst Rod Hall has some interesting claims for the iPhone 8. Rod believes that Apple will launch the iPhone 8 in September, albeit in lower quantities. According to him, a total of 2 million units for the device will ship in September. According to him, “Our total iPhone shipments estimate for FQ4 is now 42.2m, reduced from our prior 49.5m forecast. Our FY18 iPhone shipments estimate is now 270.2m, up from our previous estimate of 262.9m.”

Hall also reiterates earlier rumors that the iPhone 8 will feature a high price tag. He revises JP Morgan’s ASP (Average Selling Price) for the smartphone to $1100, from $1000. The price will serve as a crucial factor when regulating the smartphone’s demand, as not a lot of folks out there can afford a $1100 smartphone. Which is a disappointment. Looks like Apple will continue to live up to its reputation of being overpriced. After all, this is the company which gave us a $10,000 Apple Watch. Thoughts? Let us know what you think in the comments section below and stay tuned. We’ll keep you updated on the latest.

Source: 9to5Mac